Alex Neri CFP®
Where Strategy Meets Opportunity
INVESTMENTS. TAXES. GROWTH.
ABOUT
Hi, I’m Alex and welcome to my website. If you’re interested in financial planning with a dry sense of humor, you’re in the right place.
The rest of this site is all about my process, credentials, and what I do professionally. This small “about” section is about who I am as a person because even if you believe I am a great financial planner, if you can’t stand me as a person, then this probably won’t be a great fit. I believe that a great litmus test for any relationship is how you react when someone’s name comes up on your caller ID. If you aren’t happy to receive that call, it’s probably not a good fit and I use that same test with my clients.
I grew up in Webster, NY and am a 2010 Webster Schroeder graduate. I am one of those people who still hangs out with all my same friends from high school and am proud of it. After graduation, I attended Mercyhurst University where I earned a bachelor’s degree in finance. Like a lot of college students, I didn’t have a real clear idea on what I wanted to do with my life after college and was fortunate to get the sound advice to do some internships. Through those internships I discovered the career of financial planning and never looked back.
I now live in Fairport, NY with Michelle and George (George is the dog) and do my best to be an active part of our community. I recently took on a role as an adjunct professor at St. John Fisher University teaching a course in personal finance. Although it’s not something I ever thought I would do, it has been a great way to give back and try to help out some college students who are in the same spot that I once was. As for the course itself, I would describe it as that class that everyone is talking about when they say something like, “they should really teach you about this stuff in school”. Look no further, Professor Alex will teach you that.
When not doing financial planning or teaching, you might find me working out, golfing, reading or planning my next adventure (I can confirm that the pyramids are real, and the aliens did an excellent job). This is all I could think to tell you about myself and feel free to reach out if I’m missing something!
DESIGNATIONS
CFP®- Certified Financial Planner
The CFP® designation is administered by the CFP® Board and is often considered the gold standard of credentials in our industry. To become a CFP® professional, I was required to complete six courses and a cumulative examination. Those 6 courses involve general financial planning principles, professional conduct and regulation, risk management, insurance and employee benefits planning, investment, income tax, retirement savings, and estate planning.
ChFC®- Chartered Financial Consultant
The ChFC® designation is administered by the American College of Financial Services. In a way, it is a complete designation of the CFP® as it requires the same six courses, plus another course called “Contemporary Applications in Financial Planning”. Which designation is “better”? It’s hard to say. That ChFC® designation requires more course work, but does not have a cumulative final like the CFP® designation.
RICP®- Retirement Income Certified Professional
The RICP® designation is the least well known of the three and admittedly, required far less work. HOWEVER, I will tell everyone who listens how impactful it has been to my career. It was the first designation I completed, and its three courses have been instrumental in allowing me to serve my retiree clients. The three courses focus on taking distributions from retirement plans, social security, Medicare, pension options and everything that goes into an efficient retirement plan.
Meet the Team
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Amy Wiseman
OPERATIONS ASSOCIATE
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Madeline Marr
BUSINESS DEVELOPMENT ASSOCIATE
OUR PROCESS
Decide to Thrive
Step 1: Phone Call
We've learned that a quick phone call at the start can help ensure we're all on the same page and make the most of our time. We also know that scheduling a meeting with a professional you’ve never met to talk about something very personal, like money, can be intimidating. So, let’s begin with a quick call to decide if it makes sense to schedule a meeting.
Step 2: Introduction Meeting
At this point, we’ve already talked on the phone and although in a way that is an introduction, we will still want to learn more about you and share more about what we do. In this meeting we discuss our process more in detail, walk you through a sample financial plan and discuss all fees in depth. We want to promote total transparency. At the end of this meeting, the only thing we will decide is if we would like to move to the next step in the process.
Step 3: Information Gathering Meeting
Before this meeting we will ask you to do your “homework”. Once we decide to move from step 2 into step 3, you will receive an organizer via email that we will request you to spend some time filling in. We are often asked about the level of detail required, and the reality is that the more information we have, the better job we can do. Although, in theory you could simply email your “homework” back to me, we prefer having a meeting to review it together before developing your plan. At the end of this meeting, we won’t ask you to decide anything other than when our next meeting should be.
Step 4: The Plan
Just as we asked you to do some “homework” before the Information Gathering Meeting, our team has some work to do to analyze the information that you’ve provided and create your plan. The Plan is a living, breathing “thing” and for that reason we never hit print. We will walk through your plan together either on the screen in our conference room or by sharing my screen on a Zoom meeting. Our financial plans are meant to be interactive and continually updated as we make progress together over a long-term relationship to maximize your financial life. The goal of this meeting is not to solve all the world’s problems. The goal is to give you a feel and understanding of the conversations that we will continue to have for years to come. Our hope is that at this point you will feel comfortable deciding if I am the right person to help you build the financial life that you deserve.
Step 5: DECIDE
When you started at step 1, it wasn’t a random decision that led you to a phone call with us. You had something pushing you to take that first step and a desire to move from surviving to thriving. This process is long and thorough because our hope is that if we decide to formalize our professional relationship, is that it will last for decades. That being said, we cannot make the progress that you deserve in your financial life without deciding on a path forward. So, in this step you will need to decide if we are the right fit for you and we will decide if you are a client that we would like to work with. If for whatever reason we are not the right fit, I will be happy to recommend some great professionals who may be a better fit.
Step 6: THRIVE
True financial success doesn’t happen overnight and certainly won’t take shape after just a few meetings. Once on board, our team will proactively schedule Growth Sessions twice per year. Once in the spring with the April 15th tax deadline in mind and once in fall as there are several planning techniques that may need to be implemented by the December 31st deadline. Why “Growth Sessions”? Maybe it’s a little cheesy, but we don’t like the term review meeting. Review meeting implies that we are checking in to make sure nothing is on fire and that is how you survive. We want to thrive, and that requires growth.
Events
FAQs
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I’ve been working in personal finance since 2012. Although I do help my clients achieve their retirement goals every day, I do not get to retire for a long time. That means I will be here to help you through a long and fulfilling retirement. You also don’t need to live local to work with me! I serve clients all over the country and am able to build great relationships and results remotely.
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We charge based on assets under management. That means there will be a fee that is based on your asset level deducted on a quarterly basis. We will have an in-depth conversation about all fees before you move forward.
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My ideal client is someone who is ready to start taking this “stuff” seriously. For some people that happens when they realize retirement is right around the corner and for others it can happen much sooner. The reality is, you can have the best financial planner in the world, but if you aren’t ready to make it a priority, then working with that person will be a waste of time and money.
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Depending on how organized you are, it might be difficult to track down all your financial information. That being said, I can meet you where you’re at and build towards the appropriate level of organization.
(I heard Rome wasn’t built in a day. But I also wasn’t there.)
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If there is a specific topic you want to talk about, you can check out our podcast, Roadmap to Retirement on Apple, Spotify or linked on all of my social media channels. We have covered many topics and it’s easy to be educated on something.
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I, of course, hope that never happens and pride myself on excellent retention, however if you decide it’s not for you, I will help you leave and introduce you to someone who might be a better fit.
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No, I will not file your taxes. Proper financial planning means considering the tax implications of each decision you make and that’s what tax planning is.
If you do need a CPA to help with your return, I have a great network of other professionals and would be happy to help make an introduction.
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Once a client is onboarded, we proactively reach out to schedule review meetings every fall and spring.
In the spring, we want to review your tax situation while it is still fresh in your mind from filing your return.
In the fall, we want to plan for year end and consider important tax moves like Roth conversions and tax loss harvesting.
Book a Consultation
We’ll prepare a proposal and walk you through every step of the process.